The Grand Concourse captures the bold architectural character and enduring presence of one of New York City’s most iconic boulevards through a Swiss automatic timepiece defined by strength, balance, and refined precision. Inspired by the Grand Concourse in the Bronx — long admired for its grand scale, historic architecture, and civic significance — the collection reflects a distinctly urban sophistication rooted in timeless design.

The 40mm octagonal IPRG stainless steel case is distinguished by its sharp geometric silhouette, creating an immediate sense of structure and identity on the wrist. Satin and polished finishing work together to emphasize the clean lines and balanced proportions of the design, echoing the architectural rhythm and symmetry that define the avenue itself. The rich rose gold-tone finish enhances the watch’s commanding presence while preserving the disciplined elegance of its architectural form.

The black horizontally brushed dial reveals remarkable depth and dimension as light moves across its surface. Applied luminous rose gold-tone indexes and hands provide exceptional legibility while reinforcing the watch’s refined, structured aesthetic. A date display at 3 o’clock adds practical everyday functionality while maintaining the dial’s balanced composition. The interplay of the deep black dial and warm metallic tones evokes the contrast of illuminated skyline reflections against the city’s historic stone and steel landmarks.

Turn the watch over to reveal the Swiss automatic movement through the exhibition case back, complete with a custom Gevril rotor, Côtes de Genève, and Perlage finishing — a showcase of traditional Swiss craftsmanship and mechanical artistry that underscores the watch’s enduring character.

The IPRG 316L stainless steel bracelet integrates seamlessly with the case, combining satin and polished surfaces that enhance both comfort and visual continuity. A deployment buckle ensures a secure and refined fit, while the IPRG push/pull crown complements the warm metallic detailing throughout the design. Anti-reflective sapphire crystal provides exceptional clarity and scratch resistance, preserving the dial’s intricate textures from every angle.

With 100 meters of water resistance and the reliable Swiss Automatic SA100 movement at its core, the Grand Concourse delivers dependable performance alongside its architectural presence.

Combining architectural inspiration, Swiss mechanical craftsmanship, and enduring New York character, the Grand Concourse is designed to feel bold, purposeful, and timeless — much like the landmark that inspired it.