The Grand Concourse captures the bold architectural character and enduring presence of one of New York City’s most iconic boulevards through a Swiss automatic timepiece defined by strength, balance, and refined precision. Inspired by the Grand Concourse in the Bronx — long admired for its grand scale, historic architecture, and civic significance — the collection reflects a distinctly urban sophistication rooted in timeless design.

The 40mm octagonal IPYG 316L stainless steel case is distinguished by its sharp geometric silhouette, creating an immediate sense of structure and identity on the wrist. Satin and polished finishing work together to emphasize the clean lines and balanced proportions of the design, echoing the architectural rhythm and symmetry that define the avenue itself. The rich gold-tone finish enhances the watch’s commanding presence while maintaining its refined architectural character.

The white dial features a horizontally brushed finish that creates subtle depth and movement as light passes across its surface. Applied luminous indexes and hands provide exceptional clarity while reinforcing the watch’s clean, structured aesthetic. A date display at 3 o’clock adds practical everyday function while preserving the balanced layout of the dial. The contrast between the crisp white dial and gold-tone case creates a sophisticated visual presence inspired by the timeless elegance of New York’s classic architecture.

Turn the watch over to reveal the Swiss automatic movement through the exhibition case back, complete with a custom Gevril rotor, Côtes de Genève, and Perlage finishing — a showcase of traditional Swiss craftsmanship and mechanical precision that reflects the artistry behind the watch itself.

An IPYG 316L stainless steel bracelet with satin and polished finishing completes the design with comfort, durability, and seamless integration to the case. The IPYG push/pull crown complements the warm metallic tones throughout the watch, while an anti-reflective sapphire crystal ensures exceptional clarity and scratch resistance.

With 100 meters of water resistance and the dependable Swiss Automatic SA100 movement at its core, the Grand Concourse delivers reliable performance alongside its architectural presence.

Combining architectural inspiration, Swiss mechanical craftsmanship, and enduring New York character, the Grand Concourse is designed to feel bold, purposeful, and timeless — much like the landmark that inspired it.