The Grand Concourse captures the bold architectural character and enduring presence of one of New York City’s most iconic boulevards through a Swiss automatic timepiece defined by strength, balance, and refined precision. Inspired by the Grand Concourse in the Bronx — long admired for its grand scale, historic architecture, and civic significance — the collection reflects a distinctly urban sophistication rooted in timeless design.

The 40mm octagonal IPRG 316L stainless steel case is distinguished by its sharp geometric silhouette, creating an immediate sense of structure and identity on the wrist. Satin and polished finishing work together to emphasize the clean lines and balanced proportions of the design, echoing the architectural rhythm and symmetry that define the avenue itself. Warm rose gold-tone accents add an elevated presence while preserving the watch’s modern, architectural character.

The blue dial features a horizontally brushed finish that creates subtle depth and movement as light passes across its surface. Applied luminous rose gold-tone indexes and hands provide exceptional clarity while reinforcing the watch’s refined, structured aesthetic. A date display at 3 o’clock adds practical everyday function while maintaining the balanced layout of the dial.

Turn the watch over to reveal the Swiss automatic movement through the exhibition case back, complete with a custom Gevril rotor, Côtes de Genève, and Perlage finishing — a showcase of traditional Swiss craftsmanship and mechanical precision that reflects the artistry behind the watch itself.

The two-tone IPRG and stainless steel bracelet integrates seamlessly with the case, combining satin and polished finishing for a cohesive look that balances durability, comfort, and everyday refinement. An IPRG push/pull crown complements the warm metallic accents throughout the design, while an anti-reflective sapphire crystal ensures exceptional clarity and scratch resistance.

With 100 meters of water resistance and the dependable Swiss Automatic SA100 movement at its core, the Grand Concourse delivers reliable performance alongside its architectural presence.

Combining architectural inspiration, Swiss mechanical craftsmanship, and enduring New York character, the Grand Concourse is designed to feel bold, purposeful, and timeless — much like the landmark that inspired it.