Time is not merely measured by the ticking of a clock, but by the legacy it leaves behind.

-PIERRE GEVRIL
THE MAKING OF A GEVRIL

Each part of every Gevril watch is custom-designed by artisans in our Swiss workshop.

Exquisite designs. Powerful silhouettes. And the finest horological precision that Le Locle, Switzerland has to offer.
Gevril combines the extraordinary free spirit of distinctive design with the rigor of Swiss mechanical excellence. From conception to completion, each new watch is in production for 24 months before it is ready to join the Gevril collection.

01.

DESIGN

It all starts with a sketch. Our watch designers create details not found anywhere else in the world – curved glass cases and custom lugs, pilot pieces with heft and dainty women’s watches.

02.

PARTS PRODUCTION

We create the custom-designed parts of each watch, from the glass case to the dials and metal number plates. Each watch has its own unique considerations, and our team spends many months bringing each part to life.

03.

ASSEMBLY

The watch is meticulously assembled in Switzerland, where our workshops have endless rows of dials, bands of every material and color, and luxurious diamond-studded cases. Et voila – a Gevril is born.

The History
of Gevril

1742

Gevril creates his first chronometer.

1758

Jacques Gevril becomes the first exporter of Swiss watches when he is named Watchmaker to the king of Spain.

1787

The Gevril family extends its craft to include enameling as well as creating dials for clocks and watches.

1800

A watch is signed "Gevril a' Geneve" and some 200 years later it is displayed at the Musee de l'Horologerie in Geneva.

1827

A school for watchmaking is founded in Le Locle.

1918

Dixi I and Dixi II factories are opened in Le Locle, utilizing precise machinery for precision watchmaking.

1994

Gevril Patents the unlocked crown indicator. Journalist and PhD in Philology, Dr. Phillipe Roland Carrera of Peseux, Switzerland records the history of Gevril in his book, aptly titled, "Gevril."

2001

Gevril introduces three new collections: "Sea cloud," the diamond studded "Lafayette", and the profound "Avenue of Americas."

2002

Gevril is acquired by Swiss watchmaker Samuel Friedmann, with a passion for watches. The Gevril workshops upholds the precision and passion of 250 years ago

Timeless
Collections

Explore Gevril’s most celebrated watch collections, renowned for both mechanical excellence and strikingly beautiful design. Spanning classic and modern, each collection embodies another dimension of the panoramic Gevril dynasty.

Avenues of America

Drawing inspiration from the timeless glamour of the 1930s, the Avenue of Americas collection features distinctive rectangular curved cases, intricate guilloché dials adorned with stylized art deco numerals, and precision mechanical movements.

Avenues of America 2

Drawing inspiration from the timeless glamour of the 1930s, the Avenue of Americas collection features distinctive rectangular curved cases, intricate guilloché dials adorned with stylized art deco numerals, and precision mechanical movements. 2

Avenues of America 3

Drawing inspiration from the timeless glamour of the 1930s, the Avenue of Americas collection features distinctive rectangular curved cases, intricate guilloché dials adorned with stylized art deco numerals, and precision mechanical movements. 3

Avenues of America 4

Drawing inspiration from the timeless glamour of the 1930s, the Avenue of Americas collection features distinctive rectangular curved cases, intricate guilloché dials adorned with stylized art deco numerals, and precision mechanical movements. 4

The World of Gevril

REPAIR SERVICES

For adventurers and connoisseurs: The ultimate blend of Swiss precision and rugged sophistication.

LEATHER Straps

Our leather atelier uses only leathers of the finest quality, hand-tooled for exceptional craftsmanship

l'élite

Celebrities sporting their Gevril
timepieces – both trendy and timeless.