New York City provides the stimulus for Gevril’s modern watch collections, most of which are named after prominent Manhattan neighborhoods and landmarks. The signature collection is called Avenue of Americas. Also known as Sixth Avenue, the Avenue of the Americas is a grand thoroughfare in lower Manhattan that runs northbound through the center of the city from Tribeca to the southern border of Central Park. Among the rich array of buildings on the street are landmarks including Rockefeller Center and Radio City Music Hall. Like so much of New York City’s skyline, the architectural style of the 1930s is prominently displayed on Sixth Avenue.
The same art deco design style of the ’30s guides the design of the Avenue of Americas line, a collection of discerning men’s and women’s luxury watches with rectangular curved cases, guilloché dials with stylized art deco numerals and mechanical movements.