Collection: Time Square

Where Urban Geometry Meets Swiss Precision


At the beating heart of Manhattan stands Times Square—where towering steel, luminous energy, and bold expression converge. The Gevril Times Square Collection pays homage to this iconic crossroads with a timepiece engineered for men who lead with presence and leave a lasting impression.


Crafted with a striking 31 x 40 mm rectangular 316L stainless steel case, the Times Square exudes strength through symmetry. The polished and satin finishes dance along its angular silhouette, mirroring the architectural rhythm of New York’s most recognized skyline.


Beneath its anti-reflective sapphire crystal lies a tactile black embossed dial, marked by refined indices, a framed date aperture at 6 o’clock, and a recessed small seconds subdial—each element precisely proportioned for both clarity and character.


Powered by the revered Swiss-made ETA 2895-2 automatic movement, the Times Square pairs enduring mechanical reliability with elegant minimalism. A sapphire exhibition case back reveals the intricate heartbeat of the movement—quietly powerful, always in motion.


Secured by a handmade Italian leather strap and water resistant to 50 meters, this timepiece is as versatile as the city it’s named for—bold enough for the boardroom, sophisticated enough for evening engagements.

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