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Pier 17

The Pier 17 Collection captures the bold sophistication and modern energy of New York’s revitalized waterfront through a series of Swiss automatic timepieces inspired by the architecture, movement, and atmosphere of Lower Manhattan’s iconic Seaport district. Blending architectural precision with contemporary luxury, the collection reflects the contrast between industrial steel, illuminated skyline reflections, and the refined elegance that defines Pier 17 itself.

Defined by sharp detailing, elevated finishing, and confident wrist presence, each design within the collection embodies a modern sport-luxury aesthetic rooted in the spirit of New York City. Geometric dial textures inspired by structured steel and glass architecture create depth and visual dimension, while brushed and polished surfaces interact with light in a way that mirrors the energy of the waterfront skyline. Exhibition case backs reveal beautifully decorated Swiss automatic movements finished with traditional techniques such as Côtes de Genève and Perlage, showcasing the fusion of timeless craftsmanship and modern mechanical precision.

With its balance of precision, sophistication, and urban inspiration, the Pier 17 Collection is designed for individuals who appreciate contemporary luxury shaped by confidence, craftsmanship, and the unmistakable character of New York City.

The Pier 17 Collection captures the bold sophistication and modern energy of New York’s revitalized waterfront through a series of Swiss automatic timepieces inspired by the architecture, movement, and atmosphere of Lower Manhattan’s iconic Seaport district. Blending architectural precision with contemporary luxury, the collection reflects the contrast between industrial steel, illuminated skyline reflections, and the refined elegance that defines Pier 17 itself.

Defined by sharp detailing, elevated finishing, and confident wrist presence, each design within the collection embodies a modern sport-luxury aesthetic rooted in the spirit of New York City. Geometric dial textures inspired by structured steel and glass architecture create depth and visual dimension, while brushed and polished surfaces interact with light in a way that mirrors the energy of the waterfront skyline. Exhibition case backs reveal beautifully decorated Swiss automatic movements finished with traditional techniques such as Côtes de Genève and Perlage, showcasing the fusion of timeless craftsmanship and modern mechanical precision.

With its balance of precision, sophistication, and urban inspiration, the Pier 17 Collection is designed for individuals who appreciate contemporary luxury shaped by confidence, craftsmanship, and the unmistakable character of New York City.