Franklin St.

The Franklin St. Collection channels the confident spirit of downtown Manhattan through Swiss automatic timepieces that capture the energy, architecture, and industrial character of one of New York City’s most iconic corridors. Blending vintage sport-watch influence with refined modern craftsmanship, the collection reflects the balance of rugged utility and understated luxury that defines Franklin Street itself.
The 42mm stainless steel case is paired with a black acrylic diver-style bezel, a nod to classic Swiss sport watches whose warm reflections and vintage character complement the collection’s richly textured dials. Each dial features a concentric wave pattern that creates depth and movement as light travels across its surface, while applied faceted arrow indexes and oversized Arabic numerals at 12, 3, 6, and 9 deliver bold legibility and a strong architectural presence.
A sandblasted signed Gevril crown adds a purposeful utilitarian detail, creating a matte contrast against the polished and brushed surfaces of the case. Sapphire crystal protection and 50 meters of water resistance provide dependable everyday durability, while perforated rally-style leather straps introduce a subtle motorsport influence that balances vintage character with modern versatility.
Turn the watch over to reveal the Swiss Made Sellita SW200-1 automatic movement through the exhibition case back, showcasing the balance wheel in motion alongside finely decorated bridges finished with elegant Perlage. The result is a collection that combines mechanical precision, timeless Swiss craftsmanship, and the unmistakable character of New York City.