In addition to being one of the worlds most famous comedians, Joan Rivers is a also a woman of fabulous style, so much so that she is regularly found on “Best Dressed” lists from around the world. From 1996 thru 2007 she found herself putting those fashion skills to good use. She hosted, alongside her daughter Melissa, the “Red Carpet” pre-award shows for E!, and was a reporter of celebrity fashion for TV Guide. Those who fell into Joan’s good graces were richly rewarded with accolades and those who did not became the fodder for scathing satirical criticism.
It was during this period that Joan was introduced to Gevril by their V.P. of Public Relations; “Joan was looking for an oversized watch with a lot of ‘bling’ to wear for reporting from the Oscars ‘Red Carpet’. When she got a look at the ‘Avenue of Americas Glamour’ with its 44mm rectangular case, red mother of pearl dial and 2.25 carats of diamonds, she knew it was exactly what she was looking for.” She loved the timepiece so much; she not only wore it on the “Red Carpet”, but on her post Oscars show, The Fashion Police, and continues to regularly wear it at the many prestigious social gatherings she attends.